About

The Realness IS YOUR ONE STOP SHOP FOR LOCAL, INDEPENDENT, OWNER-OPERATED BUSINESSES.

A Realness business is:

Owner-operated
Independent
Been in business for 18 months or more
Single establishment

OUR STORY

The Realness: Hustlers for a better world

The Realness: Hustlers for a better world

In 2011, then restaurateur Damaris Coulter had the idea to redefine how people discover independent, owner-operated businesses.

With many years co-owning and operating Coco’s Cantina, an independent restaurant and bar in Tāmaki Makaurau - Auckland, she noticed that it was difficult for operators like herself to be seen or heard in a sea of corporate advertising, and maintain autonomy in a world of media with conflicts of interest.
 
So, she magic'd up The Realness, a platform born out of necessity where independent businesses could showcase themselves affordably and in their own words, among like-minded peers. The goal was, and remains, to support and champion the authentic artisan, while making it easy for customers to connect with them.