To sign up, The Realness requires businesses to be able to answer yes to the questions below

Do all owners work in the day to day running of your business?

Is your business free from deals, partnerships and/or contracts that could restrict how it operates? Such as casinos, breweries, private investors, groups, chains or franchises.

As a business owner, do you operate from a single establishment, site, shop or venue? AKA no multiple sites or shops (we love and recognise that Realness businesses may do collaborations, pop-ups, markets or guest spots from time to time).

Has your business been operating for at least 18 months?

If using animal protein is part of your offering, do you use suppliers who are, to the best of your knowledge, committed to better welfare practices?